The Butterfly Circus has come to town! Join us this spring summer to celebrate. Inspired by the theatrical costumes and the life of a travelling circus comes neck frills, geometric prints and hems, rustic checks and irregular stripes.
Our colour palette is light pinks, earthy tones for our girls checks and muted tone of blue, green and purple for our geometric clashing print. A new variation of our navy and cream stripe is cool for our boys jersey trousers with low crotch and baggy legs.
Frills decorate our lovely separates making it easy to combine for an overall look.
The Butterfly Jacket is a favourite for us, made to look like butterfly wing when closed. Perfect to adding extra wow-factor to our shorts and frilly blouse outfits.
Our SS'13 campaign was great fun to shoot. We had lots of themed props to help create the scene and our models really got into the spirit of performing with the circus! This collection is all about celebrating the freedom of travel and the playful nature of children exploring.